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Website Brief Questionnaire

Your details

Contact details

Full name *

Business name *

Email *

Phone *

Your business

Business details

Business type *

How does your business make money? *

What does your business sell or provide? *

Tell me your main products, services, packages or offers.

What is the main thing you want people to do on your website? *

How do customers currently buy, book or work with you? *

Your website

Do you want pricing visible on the site?

Does location matter to your business?

Your customers

What normally happens when someone wants to become a customer?

Briefly explain what happens from first contact through to buying, booking or working with you.

Why do you think customers choose you?

For example, price, quality, speed, trust, convenience, communication, or specialist expertise.

Business story / background

Ideal customers *

Competitors or reference websites

What usually makes someone look for a business like yours?

What problem, need or goal brings them to you?

What matters most to those customers when choosing a business?

Look & feel

How should your business come across? Choose up to 3.

Is there anything you definitely DON’T want the website to look or feel like?

Are there any websites you like the look of?

Assets & proof

Links, assets, and proof

Current website URL

Do you use social media for your business?

Do you already own a domain name?

Do you have photos, videos or other content you’d like used on the website?

Brand files — logo, brand guide, fonts, etc.

Do you have customer reviews, testimonials, case studies or results?

Chatbot

AI chatbot (optional)

Would you like an AI chatbot on the website?

Final details

Final optional details

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